On another perspective, certain individuals avoid Ads and instead, they click on “organic” links. What does “organic” mean? Within the online industries, organic has been used as a term to replace the world natural. Meaning, they reduce the amount of advertising spend by showing up at the top of search engines.
How does this work? For instance, Google’s search engine sends out “spider” bots to crawl websites and look for certain algorithms in place to rank websites. The ranking factor will determine which place your website will be located within search engines. A combination of SEO and SEM will build the ultimate lead generator for your company.